Core values

I just found these notes to myself. Wish I could remember where I wrote them down:

  • Your brand is a lagging indicator of your culture. 
  • The most successful companies have the strongest culture.
  • All of these companies have a higher purpose. 
  • Inspiration through vision and higher purpose makes motivation take care of itself.

And this:

  • What are you willing to fire a superstar for?

Jesse Hertzberg