Lovely piece on today’s HBR blog:

Good designers aim to move beyond what you get from simply asking consumers what they need and want. First of all because they understand that most people when asked don’t say what they mean or mean what they say, but also because people often don’t know. Good designers want to unearth what consumers can’t tell them: latent & emerging needs and motivations; actual behaviors and attitudes; and, crucially, barriers to as well as drivers of change — or simply put, what your competitors don’t also already know.

The author, Simon Rucker, answers ‘How?’ three times.

“Your wings are tiny, but you’ve always dreamed of flying. Luckily the world is full of hills.”

So begins Tiny Wings, a new game that is a week or three old in the App Store. It’s simple, addictive and fun. The best part? It makes your subway rides go fast!

I’m always amazed when such a deceptively simple game can be so challenging and addictive.

$0.99 for the iPhone and iPod Touch

Created by Andreas Illiger 

Watch the official YouTube trailer:

Fallon, Williams and the Roots go to town:

Funny stuff.