Jesse Hertzberg Jesse Hertzberg

It Was Mother's Day, and I Owned It

My mother-in-law has two great traditions for Mother's Day. We always eat soft shell crabs for dinner. It's the beginning of the season and I love how she prepares them: lightly dredged in flour, salt, garlic, pepper, and paprika.​ More importantly, we spend the afternoon have our annual cook-off. Previous years have the crowning of the spinach pie champion, the burrito champion, the pie champion, and others. This year, I was crowned chocolate cookie champion.

My Awesomeness
My Awesomeness
The Competition
The Competition

My cookies (which I just dropped off in the Squarespace kitchen) are a variation on the Momofuko Compost Cookie. The cookie is fairly light, but crunchy, and the flexibility of the recipe let's you make whatever you want. ​​I have a big sweet/salt tooth so I used pretzels, sea salted caramel and more. 

Recipe to come.​

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Jesse Hertzberg Jesse Hertzberg

'Nuff Said

My wife is a baller.​ She got to #6.

LaLa Lunchbox (by my wife) hit's #14 on the App Store
LaLa Lunchbox (by my wife) hit's #14 on the App Store
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Jesse Hertzberg Jesse Hertzberg

My Wife, Doer

​Everyone eats lunch, right? 

My wife is the greatest. A few months ago she had an idea for an iPhone app. She worked hard at it and today it's a reality.​ 

With LaLa Lunchbox your kids personalize and design their lunchboxes with fun monsters and colors, and quickly plan their lunches for a whole week at a time. The app then magically transforms those lunch choices into a super easy-to-use grocery list for mom or dad. Kids are empowered to make their own choices and learn about making balanced meal choices.​

Please check it out and tell a friend.​

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