Product Product Product

I got the flu on Christmas Eve and basically one kid has been sick since then. That means I'm sitting on a half dozen half-written blog posts that I'm very much looking forward to publishing. In the meantime, some short content to get back to the rhythm of things...

Even if you have an incredibly fantastic product, you still have to get it out to people. The engineering bias blinds people to this simple fact. The conventional thinking is that great products sell themselves; if you have great product, it will inevitably reach consumers. But nothing is further from the truth.
— Peter Thiel
MarketingJesse Hertzberg