Jesse Hertzberg Jesse Hertzberg

Imagine what they could do with a piece of lint

British scientists use man-made DNA speck to store 739kB of digital data. This is one of the most exciting scientific breakthroughs I've read about in a long time.

The data stored in the test amounted to only 739 kilobytes, but the technique could be scaled up to store the three zettabytes, or 3,000 billion billion bytes, of stored data estimated to exist on earth, and the only limitation to wide implementation is the high cost of synthesising DNA, the researchers said. The world’s data would theoretically fit in one hand and could be stored safely for many centuries, they said.
— AFP
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Jesse Hertzberg Jesse Hertzberg

Proud

The 2nd Best Place to Work in New York City

The 2nd Best Place to Work in New York City

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Jesse Hertzberg Jesse Hertzberg

Core values

I just found these notes to myself. Wish I could remember where I wrote them down:

  • Your brand is a lagging indicator of your culture. 
  • The most successful companies have the strongest culture.
  • All of these companies have a higher purpose. 
  • Inspiration through vision and higher purpose makes motivation take care of itself.

And this:

  • What are you willing to fire a superstar for?

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